Practitioners frequently use social media to inform and engage key stakeholders—particularly young adults—in their prevention initiatives. This webinar explored some of the ways social media fits into a comprehensive substance misuse prevention and behavioral health promotion strategy, and can be used to support key tasks associated with each of the five steps of SAMHSA’s Strategic […]
Social Marketing & Communications
Find tips, tools, and documents to prepare for awareness events and activities all in one place. http://www.samhsa.gov/children/awareness-day-resources
Everyday Works for Public Health Communications Office of the Associate Director for Communications for the Center for Disease Control and Prevention
Using plain language to communicate with all audiences This guide helps communicators replace public health jargon with plain language. Reference this resource to create audience-appropriate materials.
KnowBullying provides information and guidance on ways to prevent bullying and build resilience in children. The app provides parents, caregivers, and educators with tips, conversation starters, warning signs, reminders, and social media.
Case Studies: Social Marketing’s Unique Contribution to Mental Health Stigma Reduction and HIV Testing
Since its inception in 2005, articles in Health Promotion Practice’s social marketing department have focused on describing social marketing’s unique contributions and the application of each to the practice of health promotion. This article provides a brief review of six unique features (marketing mix, consumer orientation, segmentation, exchange, competition, and continuous monitoring) and then presents two case […]
Social Marketing 101: Successful social marketing campaigns can be broken down into the following 10 steps: http://www.samhsa.gov/capt/tools-learning-resources/developing-social-marketing-campaign